Official Website of author T.J. Vargo

I'm always on the lookout for new products that are created specifically to screw the consumer. The recent leader of the pack is the "Hershey's Air Delight." Being one of the world's most recognizable purveyors of chocolate treats, you would think Hershey's would be interested in making better chocolate. Thicker chocolate. A more luxurious chocolate that would make a person's taste buds stand up and say howdy. But that's why you're not a big chocolate candy bar executive. You see, today isn't the day of better products, it's the day of better profit margins. So what do you do if you're a chocolate maker? You inject air into your chocolate bars, market the empty spaces in the chocolate as "chocolate bubbles" (I'm not making this up), and sell air for the price of chocolate. Mmmmm... air.